Apple has used a similar strategy before, spacing out relatively low-key refreshes over several days to generate sustained interest rather than dropping everything in a single 30- to 60-minute string of pre-recorded videos.
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She also suggests that criticism of her learning-focused business model carries hints of misogyny. “Women especially, are told this narrative of maternal instinct,” she says. “If that’s true, then every single moment of parenting becomes a barometer of whether you’re good enough: ‘Do I have the natural instinct to do this right?’ That’s a very, very overwhelming, shame-inducing space to be in.”